Lego wins its first Chinese legal case against imitators

HONG KONG - Danish toymaker Lego said Thursday it has won a major legal victory in China, where a court ruled in its favor in a copyright case against companies making knockoffs of its famous colored bricks. The company said it was the first time it has won an unfair competition case against imitators in that country.

It said the Shantou Intermediate People's Court ruled that two Chinese companies selling Bela brand blocks similar to the Lego Friends line infringed a copyright and ordered them to stop.

The court issued its ruling in September, but the decision didn't take effect until November.

Earlier this year, a Beijing court ruled that Lego's name and logo are well-known trademarks in China, giving the company stronger legal footing for pursuing copyright cases.