Joe Zee gets fashion show on Sundance Channel

(CBS/AP) The fashion world's Joe Zee takes to the TV this week in a new Sundance Channel show called "All On the Line.''

The creative director at Elle magazine says it's a show that will marry art and commerce. The 42-year-old Hong Kong-born fashion follower says he will work with designers struggling to make a viable business out of their creative visions and share his rules for success with them.

Among them are:

• It's important to have a unique point of view, but it must be viable and fuel retail consumer demand.

• Understand that most customers are not models, nor are they model-size.

• Know your audience and don't design hot pants for anyone not a teenager.

• Twitter and Facebook aren't for announcing the next online sale; they are for developing a voice.

• Sheer styles are not the fastest route to success. Yes, even top designers insist upon putting them on the runway every spring season, he says, but how many people do you see wearing them?