Jeff Hayzlett: How Kodak Uses Social Media


I complain a lot about Marketing, but here's a CMO who's got it right. Jeff Hayzlett has been a driver of major change at Eastman Kodak that's helped transform the firm. It was originally a company were the marketing culture believed that their famous "brand" would sell products. Wrong. They're now a company that creates customer experiences -- and that is creating an entirely new brand.

Here's a set of three fantastic videos explaining some of Jeff's thinking:

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Full Disclosure: I write for SellingPower magazine, the producers of these videos,
which also has a distribution agreement with BNET for video content.