Janet Sorry For Super Bowl Stunt
Janet Jackson apologized Monday for an incident in which one of her breasts was bared for a moment as she sang with Justin Timberlake during the Super Bowl halftime show Sunday night.
In a statement released Monday night, Jackson said it was a last-minute stunt that went awry.
"The decision to have a costume reveal at the end of my halftime show performance was made after final rehearsals. MTV was completely unaware of it," Jackson said. "It was not my intention that it go as far as it did. I apologize to anyone offended — including the audience, MTV, CBS and the NFL."
Jackson's performance with Timberlake sparked a federal investigation and set new standards for raunch in an entertainment industry that seems to be setting new highs — or lows — every day.
"Every time an artist does something you think they sort of break the barrier, and it keeps getting more and more outrageous," said Tom Poleman, senior vice president of programming at New York City radio station Z100. "I think artists will keep on exploiting every opportunity they can get."
When Timberlake snatched off part of Jackson's bustier, revealing a breast clad only in a sun-shaped "nipple shield," the barrier was shattered before 89 million viewers.
Federal Communications Commission chief Michael Powell said in a statement, "Like millions of Americans, my family and I gathered around the television for a celebration. Instead, that celebration was tainted by a classless, crass and deplorable stunt." He promised an investigation, with potential fines of up to $27,500. If applied to each CBS station, the fine could reach the millions.
"The issue here is not so much what happened, but it's also what at what time happened," Powell said in an interview with CBS News. "This is a time everyone would have known that children would be in the audience. This is a national event, a prime time event. That's really what's outrageous," he said.
Despite the apparent premeditation — the display coincided exactly with Timberlake singing, "I'm gonna have you naked by the end of this song" — all involved denied that the peep show was planned, and Jackson and Timberlake both issued apologies.
"Just for the record, and to leave no doubt, I know I speak for all of us at CBS when I say how shocked, disappointed and dismayed I was about the incident that occurred during yesterday's Super Bowl Half Time Show," said CBS chief executive Leslie Moonves.
"It is a shame that this regrettable and unfortunate incident cast a shadow on the day. I want to offer my personal assurances that we are looking into this matter and will do everything we can to get to the bottom of it," he said.
"This was done completely without our knowledge," said Chris Ender, entertainment spokesman for CBS, which was deluged with angry calls. "It wasn't rehearsed. It wasn't discussed. It wasn't even hinted at. ... This is something we would have never approved. We are angry and embarrassed."
The NFL said it was "extremely disappointed." Several members of Congress, the Parents Television Council and the Traditional Values Coalition expressed outrage. Even halftime producer and CBS corporate Viacom cousin MTV — the network that has given us "Jackass," Diana Ross fondling Lil Kim's pastied breast and Madonna kissing Britney Spears at last August's MTV Awards — was contrite.
"It's hard to believe that even MTV, which likes to push the envelope, would have thought it was a good idea to bare someone's breast at half time on the Super Bowl," TV Guide's Michael LeFavore told CBS News Correspondent Lee Cowan.
"Unrehearsed, unplanned, completely unintentional," said MTV.
But was it?
Although Timberlake issued a statement shortly after the show blaming the debacle on a "wardrobe malfunction," in comments to the syndicated show "Access Hollywood" right after the incident, he didn't seem too sorry.
"Hey man, we love giving you all something to talk about," he said, laughing.
Jackson's official Web site was bombarded with angry postings. Her spokeswoman, Jennifer Holiner, said a red lace garment was supposed to remain when Timberlake tore off the outer covering.
Holiner said she was not sure whether Jackson's medieval-looking nipple decoration was meant to be seen, but added that the singer does wear such jewelry.
But the display still raised questions such as: If it was an accident, why did a choreographer promise "shocking moments" in an interview with the Web site MTV.com prior to the show? And how could it be a coincidence with the timing of the words to Timberlake's song "Rock Your Body"?
MTV Networks Group President Judy McGrath says the shocker was supposed to be Timberlake's appearance — and not what he did afterward. McGrath was sitting in the audience and didn't see the flash, but said the pair "looked upset" afterward.
While she praised Jackson and Timberlake as artists, she said: "I don't appreciate someone who doesn't communicate what their plans are. I think it was a misguided move on their parts."
Asked whether he thought the strip tease was an accident, Z100's Poleman laughed.
"Are you kidding me?" he said.
Over-the-air TV channels cannot air "obscene" material at any time and cannot air "indecent" material between 6 a.m. and 10 p.m. The FCC defines obscene as describing sexual conduct "in a patently offensive way" and lacking "serious literary, artistic, political or scientific value." Indecent material is not as offensive but still contains references to sex or excretions.
The FCC has come under fire from lawmakers and outside groups who say the agency hasn't done enough to shield the public from indecent programming. The Bush administration has endorsed a bill raising the $27,500 maximum fine to $275,000.
Over at Z100, whose audience tends to range from 12 to 34 years old, the radio station was playing Jackson's new single every two hours on Monday.
"All of our listeners, they saw right through it," Poleman said. "Nobody is buying for a second that it wasn't a setup, but at the same time, they're cool with it."