It's Twins! SheKnows Buys Two Pregnancy Community Sites
This story was written by David Kaplan.
SheKnows, the network of women sites owned by AtomicOnline, continues the company's near-weekly string of acquisitions with the purchase of two pregnancy community sites, the company tells paidContent.
SheKnows' latest buyouts are the self-explanatory PregnancyFashion.com and CelebrityPregnancy.com. The adopted twins join PregnancyAndBaby, a more general community site, which SheKnows acquired last week. As for SheKnows' current interest in births and parenting, Kim Gundy, CelebrityPregnancy's editor, gushes, "Pregnancy is the new black!"
By David Kaplan