(CBS News) This commercial for the Thai telecommunications company True is getting rave reviews worldwide and millions of views. The ad titled "Giving," tells the story of a man rewarded for a lifetime of good deeds he performed without expecting anything in return. The video posted on the conglomerate's YouTube site, plays like a mini-movie and is more moving than most of the films in theaters these day. Trust me, you want to watch this clip, it will make you feel better about humanity as a whole.
The company, too, says it "believes in the power of giving without expecting a return," which is exactly what this inspiration spot demonstrates. So, tell me, did you see the end coming? Did it leave a tear in your eye? I loved every minute of this 3-minute ad, and couldn't wait to see how it turned out. American advertisers, take note. Sometimes taking the heartfelt, genuine route is the best way to go. It's certainly paid off for the people who made this commercial.