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Innovative, Even Wacky New Consumer Products

Every year, a slew of new products hits shelves, and this year's are a little wackier and a little more innovative than we've seen in the recent past. As we emerge from the recession and consumer confidence returns, consumer product makers are more willing to take some risks to capture more of that ever-important market share..

On "The Early Show," ad expert Barbara Lippert pointed to some of her favorite new products. Most center around a few principles: Keep it simple. Make it better-for-me. And keep it cheap:

• Orville Redenbacher Popcorn brand will roll out the Pop Up Bowl ($2.99 for a three-pack) in March. It's microwave popcorn that pops into a round bowl shape instead of a tall bag. No need to grab a bowl, just eat it right out of the bag that forms into a serving bowl.

• ConAgra is jumping on a growing consumer awareness of the health benefits of sweet potatoes - vitamin A and beta carotene - and introducing Alexia Sweet Potato Bite Sized Puffs ($3.49 per 20-oz. Bag).

• Frito-Lay is introducing Tostitos Dip Creations, packaged seasonings that can be added to fresh, natural ingredients to create almost homemade chip dips.

• Kraft discovered consumers were using its Philadelphia Cream Cheese to cook, so it created a line of four Philadelphia Cooking Cremes ($2.99 per 10-oz container) that look like sour cream but taste like seasoned cream cheese.

• A new breed of consumer is being marketed to - one who enjoys eating meat but wants much less of it, or the flexible vegetarian. Morningstar Farms is unveiling its first complete soy-based breakfast entrees, including Bacon, Egg & Cheese Biscuits ($4.19 for a box of three biscuits).

• A demand for better-for-you snacks led Campbell to launch Pepperidge Farm Baked Naturals Cracker Chips ($3.49 for a 5.5 oz. bag) that are part cracker and part chip.

• Procter & Gamble is unveiling the Olay Professional Advanced Cleansing System ($30), calling it the first, budget-at-home facial cleansing tool. It's a brush with rotating bristles that "cleanses like pro systems that sell for $200", P&G says.

• Expensive dry shampoos can be found at high-end hair salons and are used by celebrities for high-fashion events. Unilever plans to roll out Suave Professionals Dry Shampoo ($2.74 for 5 oz.), a spray-on powder to give you the volume at a budget price.

• Colgate spent three years developing a new foaming toothpaste that isn't just effective but also touches your senses or emotions. Colgate created MaxClean SmartFoam ($3.29 for 6 oz.) that tingles and foams like crazy when used.

• Consumers want results now. P&G is rolling gout Crest 3D 2-Hour Express Whitestrips ($54.99 for four packs) that will give you whiter teeth in two hours instead of three weeks.