In first TV ad, Elizabeth Warren blasts Wall St., pledges to even playing field

Massachusetts Senate candidate Elizabeth Warren previewed her first television campaign ad Monday, blasting "ridiculous attack ads" and pledging her commitment to ensuring "a level playing field" for Massachusetts families.

In the ad, which is set to start airing statewide in Massachusetts starting Tuesday, 62-year-old Warren touts her history in consumer advocacy.

"For years, I worked to expose how Wall Street and the big banks are crushing middle-class families," she says. "It just isn't right. I stood up to the big banks and their army of Washington lobbyists. I worked to hold them accountable. I led the fight for a new agency to protect consumers - and we got it. But Washington is still rigged for the big guys, and that's got to change."

She also shares stories from her personal history.

"I came up the hard way," she says in the minute-long spot. "My dad sold carpet. When he had a heart attack, my mom went to work so we could keep our house. We all worked. My three brothers joined the military. I got married at 19, had two kids, worked my way through college, taught elementary school, then went to law school."

The spot is set to air less than a week after Crossroads GPS, a conservative PAC with which Karl Rove is affiliated, unveiled an ad blasting Warren for supporting the "Occupy Wall Street" movement. 

Kyle Sullivan, a spokesperson for the Warren campaign, told Hotsheet the ad is "a statewide buy that's aimed at allowing Elizabeth to tell her story and explain her fight to the people of Massachusetts."

According to the Boston Globe, Crossroads GPS spent $596,000 to air the ad around the state.

In an e-mail to supporters, Warren's campaign said they had earned $300,000 in fundraising since the Crossroads ad started airing last Thursday.

Warren is challenging incumbent Scott Brown in what is expected to be a competitive - and expensive - race. Brown won the seat in a special election in 2010, following the death of longtime liberal Senator Ted Kennedy.