Ian Swanson: The Fate of Social Networks

Ian Swanson is the CEO of Sometrics, a company that is keeping the social networks alive by allowing them to track and monetize their traffic and social metrics through advertising. He believes that the sharing of online content of all kinds will drive the future of this growing industry.

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• Ian Swanson discusses "measuring ad effectiveness on social websites" in TheDeal.com.

• Video: Sometrics measures ad effectiveness on the social Web, says ... By ARS CORPORATE
New tools from a wide range of companies including incubator Betaworks (with its new product, Chartbeat), Lotame, Kissmetrics, Kontagent and Sometrics Inc. are delivering the ability to analyze Web 2.0-- source: the deals blog network ...