How To Spout Effective Clichés

What's the best thing to do if someone wakes you up from your well-deserved nap to ask you a question about the presentation you've been sleeping through? According to CNET's own Michael Kanellos, you should say, "so where's the value add?" or some other similarly inane business cliché that sounds provocative but has no real meaning.

Kanellos goes on to list a few more similar statements, like "it's a different business model" or "just think what Apple could do with that." My favorite suggestion though, is to bring up Moore's Law, which, slightly simplified, is the observation that the number of transistors on a chip doubles every two years. While it's not particularly related to things other than gigabytes and megapixels, referencing the law suggests that you are well-read and perhaps have a larger insight into the future of your company. Now, back to that nap--