Small Business

How to Market Yourself on the Web

By Rick Broida

Updated on: March 10, 2009 / 11:41 AM EDT / MoneyWatch

Now that every person with a browser and an idea has staked a corner of the Web, it seems impossible for a business owner to stand out from the crowd. With that in mind, Internet-marketing company HubSpot has prepared four videos and an e-book designed to help you "get found" online. Here's how to get the Internet Marking Kit for free:

The kit contains the following items:

Video: Search Engine Optimization (SEO) - Learn how to get found in search engines (1 hour)
Video: Blogging for Business - Learn how to get found in the blogosphere (1 hour)
Video: Social Media Marketing - Learn how to get found by engaging in social media (1 hour)
Video: Combine SEO, blogs and social media for marketing results (1 hour)
e-Book: Getting Found Online - Learn how to get found online in search engines, the blogosphere, and social media sites (10 pages)

To get all this good stuff, just head to the HubSpot site and enter a few details about your company. You can watch the videos online or download them to your PC for later viewing (probably a good idea given their length). As for the e-book, it's a PDF, so you can read it just about anywhere.

This is some seriously useful material for anyone new to concepts like SEO and social media, and anyone thinking of blogging for business purposes. Obviously there's a bit of HubSpot self-promotion sprinkled throughout, but mostly it's just objective and helpful information. Well worth your time.