Gwyneth Paltrow is trying out a new kind of diet.
The actress and lifestyle guru, who regularly champions high-end healthy eating, wellness tips and luxury items on her Goop website and in her cookbooks, will spend the next week living, and cooking, on a food stamp budget.
Paltrow accepted celebrity chef Mario Batali's call to participate in the Food Bank NYC Challenge, and will spend the next week making meals from just $29 worth of groceries, or $1.38 per meal.
According to the rules of the challenge, Paltrow can use coupons but can't rely on food from others, or use food she already bought.
On Twitter, she shared a glimpse into what that budget got her at the grocery store - with a photo displaying items including veggies, eggs, black beans, whole grain brown rice.
"This is what $29 gets you at the grocery store--what families on SNAP (i.e. food stamps) have to live on for a week," she wrote.
The Food Bank of New York City hopes the challenge will raise awareness about hunger and the struggle to afford food on a food stamp budget. "Congress cut food stamps twice since 2013 , and soup kitchens and food pantries saw an immediate increase in visitors," its website states. "New Yorkers can't afford any cuts to Food Stamps."