Great American Smokeout 2010: Eleven Ways to Make Big Tobacco Rich

(CBS) Smokers, you know the drill. You've had it banged into your head: lung cancer, heart disease, rotting teeth, crappy breath.

You've heard  you're a menace to society, baby killers, second hand and third hand smoke baby killers and people that make a bar smell like, well, a bar.

But you also know something that people who have never smoked don't know. It's hard to quit, really hard.  Even if you want to quit, it's hard.  And if you don't, well then it's sort of easy actually. Just keep smoking.

Forty-six million Americans are still puffing. One in five teenagers is starting up, a number that hasn't improved in a while.

But for those trying to make this cigarette their last, today is a today to get you moving - the Great American Smokeout 2010.

Since 1977, the American Cancer Society has dedicated one day a year to refocus smokers and help them quit.

Doctors say it is the single greatest thing you can do for your health.

Don't think you have what it takes?  Want to keep big tobacco fat with profits? Then check out our slide show of 11 tricks and excuses to keep you smoking. And when you're done, put down that darn cigarette forever.