Goodbye Internet, Hello Splinternet | BTalk

Last Updated Mar 11, 2010 6:11 AM EST


Steven Noble

Steven Noble

(Episode 453; 15 minutes 06) Life for online marketers is getting increasingly complicated. It's no longer the case that you can publish once and have it accessible to everyone online. Increasingly people may be connected with devices demanding their own standards and applications. Even for people tied to their computer desktop they might be spending their time behind the log-in of social networking sites, consuming content that's hidden from Google.

It's the topic of a recent paper from Forrester Research called "The Splinternet; Preparing for an Internet Fragmented by Devices and Passwords".

On today's BTalk I ask Forrester's Steven Noble about what this all means for marketers. How should they operate in the world of the Splinternet?

Read more in the Forrester groundswell blog.