Though GoDaddy, which was founded in 1997, is best known in the general public as the sponsor of risque ads, it has a solid business as a domain registrar, a Web site hosting service, and a business-consulting practice to help customers find Web solutions for their operations. In September, the Wall Street Journal reported that the GoDaddy Group tallied revenue of between $750 million and $800 million in 2009.
The Journal said the deal between the companies could be announced next week.
While Silver Lake and Technology Crossover Ventures focus on tech companies, KKR has a broad portfolio that, in addition to tech outfits such as Sungard, TASC, and Avago Technologies, includes Harman International, Sealy. Silver Lake scored a payday last month when Microsoft announced that it had acquired Skype for $8.5 billion. Silver Lake was a major investor in Skype, leading the group that acquired the VoIP provider in 2009 for approximately $2 billion from eBay. The company is also an investor in social-gaming company Zynga and Groupon, among many others.
CNET contributed to this report.