Glam Media Expands With Video Distribution Across Network; Three Way Rev-Share
This story was written by Rafat Ali.
Glam Media, the female and lifestyle focused online ad network and media company, has expanded to include video distribution acros its large network of sites. Among the companies it has tied up with include Sony (NYSE: SNE) BMG, E! Online, Lifetime Networks and TV Guide Broadband, who will all provide the video clips and shows to be used across the network of sites which Glam represents. MTV Networks (NYSE: VIA) has come on as a launch sponsor and will be running ads across some of the video content being distributed by the Glam. The deal also includes a three-way revenue split between Glam, the content providers, and the blog publishers who run these clips. Besides this, the company has done deals with the likes of Brightcove and Ooyala to distribute their portfolio of videos through this service. Lots more technical details and partnership deals info in the release, here.
I did a short video interview with Samir Arora, chairman/CEO of Glam, which I will post later in the day today. He mentioned to me that on video, his company is getting CPMs as high as $50, which it would be interesting to see if they hold up, and/or if that's across the board of only specific content from some providers. He is also a speaker at our EconAds seminar next week, where we will ask him about the economics of online ad networks and other issues.
By Rafat Ali