Gisele Bundchen's skimpy new ad angers Brazilian government (Video)

(CBS) Supermodel Gisele Bundchen is showing off why she's the world's highest paid supermodel in a new television advertisement for lingerie company Hope. However, not everyone is pleased.

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Pictures: Gisele Bundchen

In one of the Brazilian ads, Bundchen appears fully dressed and tells her  significant other (not seen)  that she's crashed his car. A  voiceover instructs that this is the wrong way to go about things. Then, Bundchen appears in her underwear and tells the same bad news. The voice gives a thumbs up to this strategy.

Government officials from the women's secretariat in Brazil released a statement after receiving six complaints from outraged viewers.

"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," they wrote, adding that it typecasts women as sex objects.

The company disagrees, arguing the ads are intended to be humorous. Sandra Chayo, company director, told The Guardian, "Gisele can testify that all of the situations shown in the campaign are jokes about daily life (and) in no way should they be taken as being depreciative of the feminine figure."

"It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer," Chayo added.