Watch CBSN Live

Getting Your Personality Across

In this video interview I catch up with author and presenter, Michael Neaylon and we explore the topic of how to help potential customers get to know you.

Michael cites a couple of examples where retail premises can get their personality across and how professional service businesses can make good use of blogs and social media.

'Letting people into parts of your life' is a comment Michael makes and he goes on to give some examples of this strategy too.

Watch the interview here.