Leadership

Gatorade Ball Girl Viral Video Makes a Big Splash

By Jon Greer

Updated on: July 1, 2008 / 7:35 PM EDT / MoneyWatch

It's been awhile since a viral video has made the rounds online as fast as the Gatorade "ball girl" video (above). Cool use of viral video, but here's my question: the Gatorade branding is so subtle, does it work? If the idea is just to get us talking about Gatorade in a new way, how do you measure the effectiveness?

Here's a Chicago Trib story about the video. Thanks to Sarah Risdall for the links.

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Update: In case you are interested, here's an article on the making of the Ball Girl video.