Gatorade Ball Girl Viral Video Makes a Big Splash

Last Updated Jul 1, 2008 7:35 PM EDT

It's been awhile since a viral video has made the rounds online as fast as the Gatorade "ball girl" video (above). Cool use of viral video, but here's my question: the Gatorade branding is so subtle, does it work? If the idea is just to get us talking about Gatorade in a new way, how do you measure the effectiveness?

Here's a Chicago Trib story about the video. Thanks to Sarah Risdall for the links.

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Update: In case you are interested, here's an article on the making of the Ball Girl video.

  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.