Funny Sales Videos: The Art of the Sale

This series of videos, entitled "Mainframe: The Art of the Sale" is simply the funniest thing I've ever seen when it comes to selling B2B, especially in the high tech world. So much so, that I'm reposting it.

The series is also interesting from a marketing viewpoint, since it was sponsored by IBM in order to help them recruit new employees and customers for the mainframe division. According to IBM, the videos increased traffic on the company's "mainframe blog" by 1000 percent.

If you've ever sold for a living, especially if it was in high tech sales, these videos are a ROFLMAO experience.

EPISODE 1 OF 6
In the first episode, we meet our sales manager, who provides insights on sales technique to his sales team...

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EPISODE 2 OF 6
In this episode, we learn about cold-calling, and how effective it can be in a B2B environment...

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In this episode, we learn about the importance of having a focus and market positioning during competitive B2B sales situations. And lack of same...

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In this episode we prepare for the big sales call, by a meeting in the most important conference room in the building...

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The sales call begins in this episode. We see how to develop an opportunity and move inexorably towards the close...

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EPISODE 6 OF 6
And finally, in this episode, the moment we've been waiting for: closing the deal...