First Medical Marijuana Ad Airs in California: Is it Wrong?

(CBS) Is opposition to medical marijuana going up in smoke?

No one seemed out of joint earlier this week when a California TV station broadcast what is believed to be the first-ever paid spot for medical weed. Or were they just keeping a lid on their feelings?

"I answer my phone, and I have received nothing directly," acting general of Fox affiliate KTKL in Sacramento, told ABC News. "I expected more."

The 30-second ad, for Sacramento, Calif. Medical marijuana dispensary "CannaCare," didn't show images of pot or even use the word "marijuana." Instead, it showed a series of brief testimonials on the benefits of medical marijuana, referring to marijuana as "cannabis."

Marijuana is now used to treat a variety of illnesses, including diabetes and HIV.

California was the first state to legalize marijuana for medical use, according to ABC News. In November voters will decide whether recreational use of marijuana should be permitted.