Essential Sales Technique: The Pre-Close
Most sales pros think that the "close" is the most important part of the sales process. In fact, the most successful sales pros treat the close simply as a natural part of the conversation. That's because, in most cases, they're already sure the customer is going to buy!
The way they do this is through a technique called the "pre-close." Here's Keith Rosen, one of my favorite sales tra...iners, explaining exactly how the pre-close works: