Elite Social Networker Spire Gets $9 Million First Round From Hearst, Others

This story was written by Joseph Weisenthal.
Because the elite can't be seen networking with the rest of us Spire.com, a social networking site for folks whose net worth is $250k or more, has raised a rich-looking, $9 million first round from Hearst, Trident Capital and TL Ventures. The site calls itself a "social resource", as it's designed to help users discover and share information with each other like what the buzz is on Croatia's Dalmation coast or where you can find a female-friendly golf-course with lessons and full spa treatment. With the funding, Spire has acquired London-based Suzanne's Files a high-end content site, bringing in 55,000 readers. Terms of that deal were not disclosed. Co-founder and CEO Janet Kraus previously founded Boston-based marketer Circles. Of course, the most well-known elite social networking site is ASmallWorld, which recently said it had $3 million in revenue in 2007. Release.

By Joseph Weisenthal