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Eliot Spitzer's new ad for comptroller: "I failed, big time"

Eliot Spitzer "failed - big time," the disgraced former New York governor concedes in his first campaign ad for New York City comptroller, set to air beginning this week.

Cuomo: Spitzer and Weiner races make for "political theater"
Spitzer: "There is forgiveness in the public"

"I hurt a lot of people," Spitzer, a Democrat, says at the top of the one-minute spot. "When you dig yourself a hole, you can either lie in it the rest of your life, or do something positive. That's why I'm running."

Spitzer in 2008 resigned from his gubernatorial seat after revelations that he had hired prostitutes and tried to cover up pricey wire transfers. He concludes the ad by pleading with voters for a second chance.

"Everyone, no matter who you are, deserves a fair shot," Spitzer says. "I'm asking voters to give the same for me."

He's taking that sentiment beyond the campaign trail. During an appearance Monday on Geraldo Rivera's radio show, Spitzer offered some words of encouragement to the media personality, who posted on Twitter over the weekend a since-deleted shirtless photo of himself.

"The public will not only forgive you but they will say, 'Move on,'" Spitzer said, acknowledging that he's "in such an odd position commenting on this." "Because - and this is where the reservoir of good will comes from - you have been the journalist who focuses on the tough issues. No one agrees with you all the time.

"But I've said before," he continued, "when it comes back to the issue of care for those who are disabled, for the weakest and poorest and most vulnerable in our society, you did something that is so overwhelmingly important that that reservoir of goodwill carried through."