Drybar opened its first location in California in 2010 with the motto: “No cuts. No color. Just blowouts!” Now the company has become the largest hair blowdry chain in the nation, with more than 1 million blowouts a year in 67 locations across the U.S. and in Vancouver, Canada.
Forbes estimates the company is on track to make $100 million this year, which Drybar founder Alli Webb would neither confirm or deny.
“Things are good. Things are looking good, yes,” she said, smiling, Monday on “CBS This Morning.”
It is a significant jump from last year’s revenue of $70 million, and 2012’s $20 million.
“The business is really, really growing, and I think that we did tap into this area that really was very untapped,” Webb said.
In addition to Drybar’s full product line, Webb is releasing a new book, “The Drybar Guide to Good Hair for All,” offering tips and tricks for recreating blowouts at home.
“The thing about the book and the reason I felt compelled to do a book was to kind of demystify all these burning hair questions women have,” Webb said. “I mean, it’s not going to replace getting a full blowout by a professional at Drybar, but it will give you tips and tricks.”
Growing up, Webb said her parents also owned a business, “so my brother and I grew up in that atmosphere where it was like you just bend over backwards for the customer to make them feel great.”
That ties into her philosophy at Drybar, where blowouts cost between $40 and $49.
“I wanted it to feel high-end, but women to come in and feel like people were nice to them and treated them well,” Webb said.