Discovery Expands Partnership With YouTube; Creating New International Channels
This story was written by Joseph Weisenthal.
I recently observed firsthand how well Discovery (NSDQ: DISAB) Channel content works internationally Now the network is expanding its use of YouTube to reach global viewers. The network (which recently became fully public), will launch a series of localized channels on YouTube to promote popular shows, like MythBusters. Meanwhile, Discovery plans to use tonight's episode to promote the YouTube channel, where fans can submit myths they'd like to see busted. As Discovery's current channel notes, the network has been on YouTube since 2006.
By Joseph Weisenthal
