Five famous publishers -- Ann Moore, CEO of Time Inc.; Charles Townsend, CEO of Conde Nast; Jann Wenner, chairman of Wenner Media; Cathie Black, president of Hearst; and Jack Griffin, president of Meredith -- want to remind advertisers that magazines, like punk, are not dead and that's why they should continue to spend dollars within their glossy pages.
Their chosen vehicle for this campaign? YouTube. Sigh.
At one point the execs argue that new media technologies such as TV tend to sit alongside and not kill older technologies like radio, and thus the web will not kill off magazines. You get a bonus point if you spotted the bit where Griffin lists "the VCR" as an example of this phenomenon.