Consumer Psychology in a Downturn | HBR IdeaCast

Last Updated Apr 6, 2009 2:43 PM EDT

The economic downturn has produced different layers of consumers, from those who haven't been affected by the crisis to those who are watching every penny. In this podcast, John Quelch explains how to reach out to all of those consumers and maintain market share in recession.

Featured Guest: John Quelch, author of the Harvard Business Review article, "How to Market in a Downturn."


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