Class of 2011, Meet Your Competition

Last Updated May 26, 2011 8:36 AM EDT

As we covered last week, the media loves innovative resume ideas. So when clever Duke University 2011 grad Christine Hall came up with this addictively clickable job hunting technique, it's no surprise that it garnered her plenty of attention.

Though she first set up the interactive, online resume as part of her search for a job in marketing and advertising back in October, the site went viral this week garnering her more than 9,000 hits a day and intense interest. But did it get her any job offers? And how bad must it be out there to necessitate such creativity among job seekers. Entry-Level Rebel called up Hall to find out.

We've reported a lot on how hard the job hunt is for grads these days. What's your on the ground perspective? Are a lot of people you know struggling to find work?
Obviously I can't compare -- this is the first year I've been looking for a job so I can't say, oh, it's more difficult now, but I do have a lot of friends who are graduating and don't really know what they're doing with their lives moving forward. I do also have a lot of friends who are all set up, who have been all set up since October. But there are a significant amount of people that just can't find jobs. The attitude is generally that you're incredibly lucky if you can find a job, and if you get an offer, you better take it because there's not going to be a whole lot of those coming around.

How did you decide to put your resume online like you did? Did anyone suggest it?
I'm a Duke student and we have an amazing career center, but it caters mostly to people who want to go into investment banking or consulting and, as maybe you got from my resume, I'm a little too out of the box for those industries. I really, really wanted to go into advertising or marketing. I started my job hunt just cold calling agencies, sending my resume in, asking to get more information. I didn't really get any response to that. It was quite unsuccessful, and I figured that because none of these people knew me and I wasn't well networked enough, what I had to do was create something that people would want to pass around and that people would see and think, 'this is interesting' and want to play with it. Then at the end they get a candidate for a job.

I came up with the idea on my own. It went through a few different rounds of revisions, but it was definitely something I created not out of desperation but as a way to stand out and have people do the work of passing it along for me.
What has the response been?
It's been great actually. I don't know how it started going viral, but I'm incredibly appreciative that it has. I actually created the website in October and usually I get maybe a dozen or so hits a day. Yesterday it was upwards of 9,000. It was the kind of thing where I have notifications on my phone set up so that every time someone mentions me in a tweet, my phone rings. I had to turn my phone off. It was overheating.

Have you gotten any nibbles? Any interview offers?
Yeah, my prospects today are much better than they were 24 hours ago. I do have a few places that I will be following through with. Probably a few dozen different people saying we'd love to meet you, which is far and above what I ever expected. And I am hopefully going to be taking advantage of all that.

In case any of my readers are hiring, what's your dream gig?
I would love to be part of an advertising agency either in account management or strategic planning, but I'm really open to anything in the advertising and marketing fields based in New York.

(And a hat tip to @MatthewRusso whose awesome tweet inspired the headline to this post.)

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(Image courtesy of Flickr user SOCIALisBETTER, CC 2.0)
  • Jessica Stillman On Twitter»

    Jessica lives in London where she works as a freelance writer with interests in green business and tech, management, and marketing.