Christina Hendricks Stars in London Fog's Fall Ad Campaign

NEW YORK (CBS) "Mad Men's" Christina Hendricks is flaunting her curves as the newest celebrity face of London Fog.

PICTURES: Christina Hendricks for London FogPICTURES: Christina Hendricks

Following in the endorsement footsteps of Gisele Bundchen and Eva Longoria Parker, the "Mad Men" star will appear in the outerwear company's fall ad campaign, which will appear in fashion magazines this October.

The glamorous black-and-white ads, shot by Nino Munoz, resonate well with Hendricks' "Mad Men" appeal and feature the 35-year-old actress in several London Fog coats and accessories, including a leopard print trench coat.

"London Fog is a classic brand, which I love," Hendricks said. "It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

The collaboration follows an already exciting year for Hendricks. The buxom redhead was recently named the "Best-Looking Woman in America" by Esquire magazine. She also received her first Emmy nomination for her role as role as Joan Harris on "Mad Men."