The Early Show tested the theory in a series called "Changing Places."
May 10: Carnival Cruise Lines: Carnival Cruise Lines president Bob Dickinson sailed into the job of cadet purser on the ship "Fascination." Dickinson answered questions at the pursers' information desk, tried to solve problems, showed people to their cabins, delivered messages and walked the ship, chatting with people along the way. For more information, visit carnival.com.
May 9: KFC: Kentucky Fried Chicken President Cheryl Bachelder rolled up her sleeves and dove in to make and serve chicken and biscuits. She traded places with KFC General Manager Howard Handy. Bachelder made chicken and biscuits, took orders from the drive-thru window, talked to customers and checked to make sure the bathrooms were clean. As the general manager, Handy is responsible for all of these things, and more. Visit KFC.com for more information.
May 8: Starwood: Barry Sternlicht is the man who runs Starwood Hotels and Resorts Worldwide -- the empire that owns New York City's exclusive St. Regis Hotel. The young and very outgoing CEO worked as a doorman at the St. Regis Hotel. Doormen at the St. Regis are considered some of the best in the world. They serve the most exclusive, high-maintenance long-term clientele. Find out if he meets the challenge. For more about the company, visit starwood.com.
May 7: Virgin: Sir Richard Branson came out of the boardroom and out on the frontlines, not at Virgin Records or Virgin Cola or Virgin Mobile Phones, but as flight attendant on Virgin Airways, London to New York. For more about the company, visit Virgin.com.
May 6: Starbucks: We kicked the series off with a well-known big boss, Howard Schultz, the head of Starbucks. Don't miss his interview and a look at how he does behind the bar when he changes places with one of his workers. For more information about the company, visit the Web site at starbucks.com.