He's been dubbed the "Matt Drudge of African American entertainment" by the New York Times - and while he takes his racy reporting seriously, celeb blogger and former Wall Street corporate tax attorney Fred Mwangaguhunga knows that fatherhood ultimately trumps any scoop he may get.
When he's not reporting on rappers' indiscretions, Rihanna's latest hairdo, Beyonce's sexy, new promo, or Chris Brown's latest antics for MediaTakeOut.com, he's a stay-at-home dad to three little stars in their own right - his triplets, David, Eva and Sam.
So how does Fred keep up with the fierce competition in the celebrity blogosphere while juggling fatherhood?
He says it's all about balance. Fred attributes his success in balancing the two to the time and people management skills he's developed as an entrepreneur as well as on Wall Street. Some tips he offers for other working and stay-at-home dads are:
- Make sure to create boundaries: "You need to balance work and family."
- Try to make sure your work day ends: "I make sure that my work day ends at 7 p.m., so I can come home and help with feedings and bathing."
- Try to work from home: "Nowadays this is more possible with instant messenger and video chat. You can also break for lunch and spend that time with your family."
- Try to save one hour in the day for me: "Whether it's going to the gym, taking a walk or hanging out with friends, it will allow you to decompress."
- Try and not take a short-term look on things: "If I miss a meeting I don't beat myself up too much. I try to have a long-term look on things."
It turns out with more fathers staying home or taking a more active role, mommy bloggers aren't the only trend-setters these days. Daddy bloggers are also making their voices heard through At Home Dad, Daddy's Home, and NYC Dads Group, among others. Fred refers to Urban Daddy, The Triplet Connection and the Manhattan Twins Club.
Born to Ugandan parents in Washington, D.C., Fred was raised in a solid, traditional family setting where his father worked a lot and his mother was a stay-at-home mom. He hopes to be more of a presence in his children's lives than his father was able to be.
Fred says while African American absenteeism has been historically high due to economic or educational reasons, he has seen a change within the entertainment industry.
"We're finding that people are taking the role of parenting more seriously. From an African American-celebrity point of view, P Diddy is actively involved in his children's lives." And although it may be unconventional, "Lil Wayne's children have multiple mothers, but they are all friends and work together to support their children," he adds.
Taking on fatherhood and being the breadwinner has its challenges, just as keeping up with the competition in business has its risks. MediaTakeOut.com has been criticized as being "racist, offensive and sexist," but Fred argues that its content and photos are driven by the public and that women bring the most traffic to his site.
"We do make a concerted effort to not use nudity or profanity," he says. "We control it, so that things don't spiral into obscenity."
But now as a dad, will Fred take any measures to change MediaTakeOut.com's content?
"I can't say how I am going to feel. "Maybe once my kids are old enough to use the Internet, I will know..."
In the meantime, Fred is taking it two "scoops" at a time - with one diaper changing and one blog post!
So will there be more babies on the horizon for Fred and his wife?
"Nope, this is it," he says with a chuckle.