Buzz words: "Skinny" the latest to catch on

Buzz words are one way marketing and advertising executives get your attention. Sometimes they're street slang that eventually goes mainstream. Other times, they're words that once were unmentionable that eventually reached the masses through celebrity influence.

That's the case, says Barbara Lippert, an advertising and pop culture expert, with the most recent example, which started on runways and is now everywhere -- skinny.

Lippert explained on "The Early Show" that the term really caught on when Bethenny Frankel started using it on "The Real Housewives of New York" and later in naming her popular Skinnygirl products franchise.

"It was taboo before," Lippert said. "Bethenny...(is) not afraid to be brash and direct and say, 'Why don't you put your fork down?"'

Another popular term, "Early Show" co-anchor Rebecca Jarvis noted, is "artisan."

Lippert said, "When we think things are over-manufactured and processed, we are so attracted to the handmade, the one-by-one, but when Domino's (Pizza) has artisan pizza, it's kind of hilarious because pizza, if you think about it, was supposed to be made one-by-one with the dough. And it's only companies like Domino's that came along and manufactured it, so now they're going back to the other extreme."

For more on popular buzz words now being used in advertising and a look at the popularity of the word "skinny," check out the video above.