Last Updated Jan 2, 2008 11:44 AM EST
Brands that "soared" according to PRWeek:
- Apple: Thanks to the hugely successful launch of the iPhone and introduction of the iPod Touch, Apple continued to be a darling of Wall Street, with its stock prices reaching an all-time company high of $192 a share.
- TMZ: The celebrity Web site separated itself from the pack this year by launching a TV show. It also continued to break a number of stories about celebrity breakdowns, divorces, and deaths.
- Nintendo: The launch of the still hard-to-find Wii gaming system at the end of 2006 set Nintendo up for an all but can't miss opportunity to have a wonderful 2007. It didn't miss.
- Wal-Mart: Aside from its usual financial dominance, the retail giant also won a slight reprieve from critics by concentrating on its environmental program to reduce waste and promote sustainability - one that has served as a model for the rest of big industry.
- Facebook: The social networking site hit its stride this year, becoming a must-join among business people. It was able to address users' concerns about privacy swiftly and managed to preserve its loyal following, as well as snag a $240 million investment from Microsoft.
- Sears Holdings: This year, the owner of the Sears and Kmart retail stores announced a 99% drop in third-quarter profits from $196 million to just $2 million year over year. It will certainly have to do better if it ever hopes to compete again with the likes of Wal-Mart and Target.
- Mattel: While its stock price wasn't severely damaged by this year's toy recalls, the hit to its reputation is inevitable.
- Ampd Mobile: One of the worst tech collapses since the dot bomb, the cell phone company filed for bankruptcy in June, letting a $360 million investment go to waste.
- Britney Spears: Spears made such a mess of her life in 2007 that a judge awarded unemployed ex-husband K-Fed custody of their kids. Lowlights include: numerous panty-less exits from cars, a head shaving, and the infamous dead-in-the-eyes performance at the MTV Video Music Awards.
- Citigroup: Getting caught up in the sub-prime fallout, it not only posted a $6.4 billion loss, but CEO Chuck Prince was forced to resign. It announced plans to lay off more than 40,000, and its stock continues to tumble.