It looks like any South Beach nightclub: thumping beats, crazy DJs, flowing drinks. Only at this party instead of asking for numbers, they're calling them out.
"It's the only time you're gonna go out and have a shot at going home with more than you came with," said clubgoer - and bingo player - Trish Osburn.
The staple of church basements and smoky halls is suddenly becoming trendy.
"I've seen a lot of new customers who've never played bingo before," said the club owner. "It's something different, it's affordable."
Count math teacher Carol Casciola among the newly-devoted.
"I dream of numbers," she said. "You'd think I'd dream of a man, but no."
"Yesterday i won $100 and only spent $16," Casciola said. "I gave them a $5 tip. I used to give $10 but you know, this economy!"
Carol's mother used to play decades ago when beehives and bingo were all the rage. Back then, Florida's Seminole Indian tribe built a single bingo hall - and turned it into today's billion dollar Indian gaming empire.
Bingo is hugely important to the tribe said Max Osceola, a Seminole leader.
"I should say it was probably the beginning of our journey to go from dependent to independent," he said.
While gambling revenue as a whole is down - off 5 percent at casinos from 2007 to 2008 - in this recession, bingo is holding its own. It's even expanding online, and in some unlikely places, like at a Florida drag club.
"We used to think they came to see us and then bingo was added extra," said "Nicolette," a drag queen. "Now I think they come for bingo."
It's an old game learning new tricks.