Behind fans' hunger for "The Hunger Games"

Katniss Everdeen (Jennifer Lawrence) and Gale Hawthorne (Liam Hemsworth) in "The Hunger Games."
Murray Close/Lionsgate

(CBS NEWS) LOS ANGELES - "The Hunger Games" took a big bite out of the box office record book when it opened in movie theaters nationwide Friday, setting some marks.

And The Hollywood Reporter says it's on track to make $140 to $150 million dollars this weekend, which would make it one of the 10 biggest movie openings ever.

The draw for a young audience is a story about surviving the trials of adolescence.

Based on a popular trio of books, "The Hunger Games" is about a post-Apocalyptic world in which teenagers are drafted into a fight-to-the-finish survival game.

Talk about teenage angst!

The heroine is Katniss Everdeen, a no-nonsense girl who hits the prime audience target for making money.

"Absolutely amazing, must see! Go see it!" one fan raved.

"The Hunger Games": What critics are saying
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Photos: "The Hunger Games" cast
Photos: "The Hunger Games" character posters

Its opening numbers put "Hunger Games" in a league with Harry Potter and the vampires of "Twilight."

"Word of mouth," pointed out's Paul Dergarabedian, "used to be something that took days to happen, and with Facebook and Twitter, it happens instantaneously. The good news for "The Hunger Games" is that all the social networking seems to be very positive."

The crush at the box office is not the only phenomenon surrounding this movie.

"The Hunger Games" seems to have created just a craze not just for books and movie tickets, but something else, as well - archery! Crowds are building at ranges, and the archery industry reports a 20 percent rise in equipment sales in the past year.

Much of the sport's growing popularity is attributed to a teenage girl who's now killing the competition - at the box office.

To see Brian Rooney's report, click on the video in the player above.