Be Part of The Freakonomics: Movie Experiment

The internationally bestselling book "Freakonomics" by Stephen Dubner and Steven Levitt is set to hit the big screen on October 1.

Fans, however, can see the film in theaters tonight in 10 select cities across the country and take part in Dubner and Levitt's latest human experiment tonight. Just go to MovieTickets.com and pay what you want for your ticket.

The data will then be collected anonymously at the time of purchase and will be analyzed the authors to identify what factors and circumstances prompt movie-goers to pay more or less. The experiment was inspired from the book itself, in which they analyzed how people interact with a weekly, pay-what-you-want bagel delivery service.