Audi outsells its biggest rival, BMW, in April

(CBS News) The battle between the three biggest luxury car makers has a new champion. Audi, a division of Volkswagen, outsold market leader BMW for the first time in over a year in April. Strong demand from China and the U.S. boosted sales among all automakers, but Audi came out on top, with the strongest performance of the three major German luxury brands.

The company told Reuters that vehicle demand increased 14.4 percent in April to 125,200. Sales of BMW brand models rose 7.4 percent to 121,476.

Munich-based BMW has long been the strongest of the big three luxury brands: BMW, Audi, and Mercedes-Benz. A spokeswoman for Audi said that the last time the company out-sold BMW in a month was January 2011. Audi surpassed Mercedes-Benz in sales last year and hopes to take the lead by the end of the decade. Volkswagen, Audi's parent company, has a goal of doubling car deliveries to 2 million by 2020.

"Audi will remain the No. 1 challenger to BMW over the next four to five years," Frank Schwope, an analyst with NordLB in Hanover, told Reuters. "They're firmly rooted in lucrative markets and benefit greatly from VW resources."