Are Your Customers About to Dump You?

Last Updated Jul 22, 2009 8:55 AM EDT

With a weak economy, the last thing you need is to get thrown out of your big accounts.

Here's a quick way to assess whether you (and your firm) are vulnerable to the big fat boot.

Pick the description that best encapsulates the relationship you have with your biggest customers:

  • #1 PARTNER: Your customer calls you into organizational discussions at the highest level of the corporation.
  • #2 CONTRIBUTOR: Your customer asks you for strategic assistance in dealing with broad-based business challenges beyond your firm's offerings.
  • #3 CONSULTANT: Your customer treats you as a resource on how to best use your class of products or services.
  • #4 PREFERRED SUPPLIER: Your customer has a long history of working with you and buys from you without requiring additional discussions.
  • #5 VENDOR: You are seen by the customer as a legitimate provider of the products or services you offer.

Click HERE to see how vulnerable you are... »