The Apollo Theater will launch a hologram of Billie Holiday later this year.
The theater based in Harlem, New York, said Wednesday the likeness of the late musical icon will be developed by Hologram USA. The launch of the hologram is to boost Apollo's daytime programming. It will be available for viewing during the theater's daytime tours.
The Apollo's nighttime programming includes "Amateur Night" and "Apollo Music Cafe."
Holiday, who made her debut at the Apollo when she was 19, appeared at the famed venue nearly 30 times. She was born in Philadelphia and died in 1959 in New York City at age 44.
She was induced into Apollo's Walk of Fame earlier this year.