Anti-Click Fraud Firm Click Forensics Raises $10 Million Second Round
This story was written by Joseph Weisenthal.
Austin, TX-based Click Forensics, a provider of technology to combat click fraud, has raised a $10 million second round led by previous investors Austin Ventures and Shasta Ventures. The company previously raised $5 million last year, so it's total haul now stands at $15 million. Funding will help the company expand its marketing efforts and to enhance its ClickFraudNetwork, a site that allows advertisers to get data for free in exchange for handing over their own data on click fraud. The company also publishes the Click Fraud Index, a measure of click fraud rates, that also helps keep the company's name in the media and associated with the problem. Click Forensics offers services targeted at advertisers, publishers and ad networks. Release.
By Joseph Weisenthal