Amazon to sell Kindle e-readers through retail

The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company's Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model.
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Looking to outflank rival Barnes & Noble, Amazon will sell its entire family of Kindle e-readers through some 16,000 retail outlets across the country.

The roster of outlets includes Best Buy, Target, Walmart, Staples, Sam's Club, RadioShack, and Office Depot. The timing was also a not-so-subtle rejoinder to Barnes & Noble CEO William Lynch, who on Monday dunned the Kindle Fire's 6GB of usable storage "deficient." He also asked, "If you wanted to get support with the Fire, where would you go? Amazon's headquarters in Seattle?"

Now there's an answer.

CNET: Nook versus Kindle
Amazon press release