NEW YORK - Amazon (AMZN) is launching its own line of diapers and baby wipes exclusively for its Prime members to get more shoppers to sign up for the $99 annual program.
The new line is called Amazon Elements. Amazon, the largest U.S. e-commerce company, already sells other store-brand products, including bedding and bath items and patio furniture. Its Amazon Basics line includes home and office products. It also sells Kindle tablets and e-readers, the Fire phone and set-top video streaming devices.
Seattle-based Amazon says the Amazon Elements line is for consumers who want more product information. The items will say where they were made and where their ingredients were bought. Each product has a code that can be scanned by Amazon's app for more details.