There were two interesting announcements coming out of Amazon (AMZN) that indicate how the company may be positioning itself to become the online partner of more media companies: media streaming cloud services that, of course, could tie in to the company's expertise in processing orders and collecting money.
The first announcement is that media management software company Double Twist is working with Amazon to create an iTunes facility for the large parts of the world that don't use Apple (AAPL) products. The idea is to provide as close to an uncomplicated and integrated purchasing process by essentially bringing Amazon's music store into the software, so any device that could run Double Twist could become a storefront.
The second bit of news is that Amazon has introduced media streaming to the AWS content delivery service.
This new feature enables streaming delivery of audio and video content, providing an alternative to progressive download where end users download a full media file. Amazon CloudFront streams content from a worldwide network of 14 edge locations, ensuring low latencies and providing cost-effective delivery.Double Twist now becomes just one example of taking streaming, and potential paid access to media properties, and embedding the capabilities into any type of application, including the following:
- third-party training videos made available on a company's intranet
- licensed media streaming included in a consumer electronics device
- movie studios and record labels offering streamed or downloadable content directly to consumers
- content creators offering access to special material not available through normal channels as a customer loyalty or frequency reward
Image via stock.xchng user hrotgers , site standard license.