And now a page from our "Sunday Morning" Almanac: August 26, 1940 -- 78 years ago today ... the day Hollywood found its voice.
For on that day, Don LaFontaine, the "king of coming attractions," was born in Duluth, Minnesota.
Though you might not recognize the name or the face, surely you remember this:
Or this ...
In his 33-year career, LaFontaine lent his voice to more than 5,000 movie trailers and 350,000 commercials ... yes, you heard right!
- Partial list of Don LaFontaine movie trailers (IMDB.com)
- Legendary movie voice ("The Early Show," 09/27/06)
His ominous, melodramatic baritone became known in the business as the "VOG," or "Voice of God." And,, it was a gift from above.
After a stint in the Army, LaFontaine was working for a New York radio station when he and a colleague formed a company to produce movie trailers. In 1965, a mix-up prevented an announcer from making a session, and LaFontaine stepped up to the mic ... and found his calling.
A colorful writer who often penned his own spots, he will perhaps be best known for his catch-phrase, "In a world ..."
- 13 movie trailers that actually use the phrase "In a World…" (screencrush.com)
The line became SO popular, LaFontaine spoofed himself in a 2005 Geico commercial:
Don LaFontaine. But as long as there are movies, and coming attractions, he'll be playing at a theater near you!
For more info:
- donlafontaine.com (archived site at Wayback Machine)
Story produced by Jason Sacca and Justin Hayter.
- Watch 15 great movie trailers (CBS News, 02/27/16)