He goes to some of the ringleaders of this media revolution, who seem to agree that a revolution … it is not. Says Choire Sicha, former editor of Gawker (which at this writing, is in Technorati's Top 20 most popular blogs) :
"As for blogs taking over big media in the next five years? Fine, sure … But where are the beginnings of that? Where is the reporting? Where is the reliability? The rah-rah blogosphere crowd are apparently ready to live in a world without war reporting, without investigative reporting, without nearly any of the things we depend on newspapers for. The world of blogs is like an entire newspaper composed of op-eds and letters and wire service feeds.Ana Marie Cox, who recently quasi-abandoned the ever-popular Wonkette to write books, agreed: "I just don't see the 'lumbering dinosaurs of mainstream media' - there's no asteroid coming." It's a worthwhile look at the nature of the blog-beast and its own potential to remain relevant – as it often seeks to question the relevance of the media that preceded it.