18-49 Demo: Not So Hot Right Now?

Conventional wisdom among television advertisers has always been that the 18-49-year-old demographic is the ideal target audience. Younger viewers are assumed to be more impressionable to ads, more imprudent with their spending and more likely to get hooked on a product if they are exposed to it at a young age. But "CBS Sunday Morning" attempted to parse that wisdom this week, suggesting that this model might actually quite out of touch. And, apparently, the folks at "Sunday Morning" weren't the only ones who wondered about the reliability of that school of thought. If you didn't catch the segment, check out the story here.