Major brands drop sponsorship after Kanye West announced as Wireless Festival headliner

Name: Major brands drop sponsorship after Kanye West announced as Wireless Festival headliner
Uploaded: 2026-04-06T17:43:00-0400
Duration: 34 s
Description: Kanye West’s headlining spot at London’s Wireless Festival sparks controversy as Pepsi and Diageo, the parent company of Guinness and Smirnoff, pull their sponsorships. The move comes after West’s history of antisemitic and offensive remarks. Find out how festival organizers and fans are responding to the backlash.

Kanye West’s headlining spot at London’s Wireless Festival sparks controversy as Pepsi and Diageo, the parent company of Guinness and Smirnoff, pull their sponsorships. The move comes after West’s history of antisemitic and offensive remarks. Find out how festival organizers and fans are responding to the backlash.