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Runway Looks At Runaway Prices

MIAMI (CBS4) - Ladies do you have a big event or fancy night out coming up, but just can't justify plunking down hundreds or thousands of dollars for a dress or outfit you may only wear one night. Hollywood stars generally don't have to pay for their high couture, so why should you?

Well now you don't – have to buy that is – because you can rent.

Launched about a year and a half ago, New York based "Rent The" has more than 800 thousand members.

"It's Netflix of fashion. You log on to, pick out your dream dress. You can look just like a celebrity. We send it to you in two sizes to ensure the perfect fit. When you're done, just pop it in the mail box and we take care of dry cleaning and everything," said Rent The Runway co-founder Jenny Fleiss."

Fleiss said Miami's fashionistas are going to love what they find when they visit the site.

"The word got out in New York, which is great. And women love wearing dresses to all these events. But Miami is such a perfect market because people are going out all the time and there's an ability to wear color and dresses year round," said Fleiss.

Fleiss said they just launched a wedding department where for $100 you get an eight day rental, plus fitting. Fleiss said what's great about their site is that renting the dresses only costs a fraction of what they cost.

"It's always about 10 percent of the retail price. We have dresses starting at $40 to rent that would retail for about $400. And we have gowns and black tie items that would be $350 to rent and they're $3000 to $4000 dresses," said Fleiss.

Rent The Runway features a number of top designers and has dresses and attire for every occasion.

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