MIAMI (CBSMiami) – It's getting a lot easier to buy things through social media. Pinterest users will soon be able to buy items directly through the company's app.
Shoppers will use a "buyable pin" that shows prices and details about a product. Users will be able to search for similar items based on color and price.
The company says items from brands including Macy's, Neiman Marcus, Nordstrom, Cole Haan, Michaels and thousands of Shopify stores will have the pins. Fabric and craft retailer Jo-Ann Fabric and Craft Stores Inc. says it will also participate in the program.
Pinterest and Canadian e-commerce company Shopify said that the "buyable pins" will debut in the next few weeks.
Users can pay for the items they buy with Apple Pay or a credit card. Shopify says their credit card information will be stored by payment processors and not by Shopify itself.
Pinterest allows users to create collections of photos, articles, recipes, videos and other images that are called "pins."
Shopify Inc. works with merchants who want to offer their own online checkout services, providing a platform for small- and mid-size businesses that sell products online. Clients can use Shopify's software to handle sales made through mobile phones, the Web, physical stores and other means.
for more features.